When Pete and Marge approached us about their new recreation concept launching in Knoxville, TN later this year, we were excited to learn more about their fun idea for creating an approachable place for people to “get rec’d” and take active steps to reverse some of the effects of the sedentary nature of todays “desk jobs,” as well as promote health and wellness in a new and fun way.
They wanted a brand that felt bold, but approachable, with a clean and modern flair. We were excited to dive in and explore ways to bring this brand to life as they prepare to make their mark on the fitness scene in Knoxville. We incorporated the sunburst in the full logo as a nod to the Sunsphere, one of the most iconic parts of the Knoxville skyline, and the use of the activity icons to bring a little flare and movement to their brand package.
Take a peek at their brand snapshot below, it’s a set of collateral that we know will serve them well and can adapt to their growing offerings, as their concept moves from pop-up events to a brick and mortar location with class offerings and memberships.