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December 11, 2018

A Guide to Social Media Planning (E-Book)

From brainstorming content ideas to cataloging posts and images, sometimes social media planning can feel like a daunting task for any small business owner or entrepreneur. There are a million and one things to get done on any given day and sometimes social media can get pushed to the side in lieu of more immediate tasks.

 

Earlier this year I was asked to speak at a conference to help demystify social media for people who don’t have hours on end to pour into their online presence. Preparing the presentation forced me to really look at my process for managing social for my clients and answer questions about how I organize, plan, and batch-schedule content to create a hands-off management process for them and keep things from getting overwhelming on my end.

 

Throughout building the presentation I compiled many of my favorite tips, resources and tools for keeping on top of social media and talked about how I organize and plan content for various clients. As I worked through developing my slide deck I often shared about it on my instagram stories and had several people reach out and ask follow-up questions about what I was doing, how I was doing it and asking for tips on how they could streamline their own processes.

 

We’re Launching an Ebook!

After a few months of tweaking, re-working, brainstorming and redesigning the original presentation we’re so excited to share the launch of our social media planning guide and workbook!

The workbook is full of my personal “best practices” for staying on top of your presence on social. There are tons of great resources and approaches out there when it comes to managing social and this e-book represents my cumulative knowledge from lots of reading, trial and error, and 3 or 4 years of cuing up social content for my clients.

I will dive into the “how” and “why” of our planning process and show you how to build a bank full of focused content. This approach means you never have to stress about what you’re going to post TODAY because you always know there’s something wonderful waiting in that database, truly a weight lifted!

 

 

What’s inside? 

 

As corny and elementary as it sounds, our book is designed to help you pin down the “who – what – where – when- why” of your social media approach.

We’ve included some print-at-home resources as well as links to a few of the templates we use in Google Drive to help corral content and make batch scheduling your content easier!

 

You’ll be able to read up on topics like

DEVELOPING A STRATEGY

  • Choosing Platforms
  • Defining Goals
  • Inviting Engagement

 

PLANNING CONTENT

  • Brainstorming + Creating Content
  • Sourcing Images + Resources
  • Developing a Content Database

 

CALENDARS + SCHEDULING

  • Your Posting Cadence
  • Scheduling FAQs

 

TRICKS + TOOLS

  • Tools and platforms to use to up-level your social efforts.

 

WORKSHEETS + RESOURCES

  • Worksheets and resources sprinkled throughout to help you maximize your social media planning sessions.

 

Ready to Up-Level Your Social Media Planning?

Delivering great content is all about planning and preparation! 

 

Setting aside time to think about and plan your content will save you from those “on the fly” posts that leave you agonizing over captions, struggling to find images, and ultimately wasting time you could be spending managing your business.

Strategically planning your content and social media efforts is key to running consistent, high-quality feeds. The tools in this workbook are designed to provide you with ideas to help you build a content development process that works for you.

 

 

 

Click the button above to purchase and download your copy of our social media planning guide and workbook for just $7. 

We know that December has lots of people focused on how to up-level their business for the new year and we want to be a part of helping you out. If you love it, found it valuable or even have questions we’d love to hear from you! Shoot us an email using the contact info on the back pages of the book and let us know what you think.

 

 

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