One of my most asked questions when I tell people that I run social media for various businesses is “how do you think of what to post? I can’t even keep up with my own feed” And honestly, that used to be me.
I would sit there snapping last minute images trying to throw up a post so that my feeds didn’t go silent, for days on end, because I was paralyzed by a lack of ideas, or images, or BOTH!
So, I started doing some reading and testing and found various tried and true methods that have turned out to work for batching my own content as well as the content of my clients.
Here are a few of my favorite strategy-packed content categories to help you come up with ideas for your feeds.
If people are following your business page, they are likely interested in what your business has to offer. Whether it’s a product or service, they are following you because they have some connection to you or your brand, or how you do what you do, so you might as well give the people what they want.
Also, a realization I had on my personal business pages, social media can serve as an easy-to-access portfolio of sorts. Potential clients or customers can come there and get a glimpse of who your business is, what they can expect from you, and likely, whether or not they want to learn more.
This content category should be a “gimmie”. If you make widgets, people love to see how the widgets are made and feel like they are getting an exclusive behind the scenes look at what you’re doing, and if you make 50 widgets… that’s 50 content pieces right there!
Consider using a mix of photos, diagrams, and videos to showcase these types of topics. That gives viewers a variety of ways to consume the information, and since people have different preferences and learning styles, it allows you to have a little something for everyone.
If you have been in business for any length of time, you know there are some questions that come up over and over again (please see intro paragraph to this blog post 😉 ). Use those questions as a “free content pass” and create content that provides the answers.
Doing this provides a two-fold solution.
Which brings me to my next suggestion…
If you’re making content that isn’t designed to help your ideal client know and understand your brand better, answer their questions, or guide them in how to use your product or service, you’re likely wasting your time and their’s.
SO, think of the kinds of resources that would be helpful for someone who might use your service, what do they need from you?
Once you know, make that. And then give it to them, for free.
Build trust and let them know you are there to help, not to clog up their feeds and then sell them something they don’t need. The right resources delivered when and where your ideal customers need them can make all the difference.
Your personal or business calendar can SERIOUSLY shape your content planning game. Look at the events you’re attending, the projects you have scheduled, the engagements you’re committed to and think about how those might be able to help you show who you are, what you do, and the heart of your business and what you would need to do to turn them into a post for social media.
If it’s new product, maybe you need to snap some styled images, if it’s a service, possibly you need to make a short explainer video or write a blog, if it’s an event, snap a crisp, well-composed image to share with a caption about why it was important to your or your business to attend the event.
Do you know why so many people make such a big deal about reviews on sites like Google, Facebook, and Yelp? Because potential customers are LOOKING FOR THEM as a part of their decision making process!
So, if you’re getting great reviews or people are talking about your product or services on social media, ask if you can share it, and when they say yes (because they will – it’s already posted in a public place, duh!) SHARE IT TO YOUR FEEDS!
Make it easier for customers looking at your social media to see that you are delivering on the promises you’re making and that you’re doing a really great job at it!
Using these 6 prompts I am often able to create a month’s worth of social media content for my clients in just a couple of hours. Having a formula for deciding what to share helps to narrow down the seemingly infinite number of potential topics into a set of strategic categories. I am able to curate content and information that help them to best communicate their unique benefits and values to their customers, which is what social media is all about!
If you’re looking for more content planning ideas and ways to make social media more manageable, be sure to check out my social planning e-book! It’s full of prompts, print-at-home worksheets and digital resources to help minimize the amount of time you spend thinking about content, so you can spend more time nurturing engagement with your audience.