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How to Make Your Content Go Further

June 5, 2019

Branding, Social Media

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For many businesses the idea of constantly churning out content to support social media, blogs, video, and a variety of other marketing channels is daunting. However, if you prioritize creating a few robust, educational marketing pieces about your business and service offerings there are plenty of ways to repurpose that information into a variety of […]

Why I love infographics (and your audience will too!)

April 23, 2019

Design, Social Media

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We live in a visual world, in case you hadn’t heard. But what does that mean for content writers and marketers who live in a world of storytelling and long-form text? It means that finding ways to visually summarize your information will go a long way in making it more appealing to your audiences, especially […]

Marketing Personas: What They Are and Why You Need Them

April 2, 2019

Business

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When you’re creating content or marketing pieces for your business do you ever think about WHO it’s for and how that might change the way it looks, feels, sounds, or how you deliver it? Consider this, if I am trying to persuade a business professional to engage in a B2B relationship with me, I can […]

The Mastermind Retreat Recap

March 5, 2019

Business

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The foundation of almost any project I take on with my clients is collaboration. No matter what we’re creating, we’re doing it together. The most valuable part of collaboration is pulling from the collective experiences of the team working on the project, sharing insights and feedback, pushing to make the end result the best possible. […]

6 Tips for Social Media Content Ideation

February 4, 2019

Social Media

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One of my most asked questions when I tell people that I run social media for various businesses is “how do you think of what to post?  I can’t even keep up with my own feed” And honestly, that used to be me. I would sit there snapping last minute images trying to throw up […]

5 Ways to Refresh Your Brand (Without Rebranding)

January 14, 2019

Branding, Design

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The start of a new year has everyone screaming “New Year, New You!” And as a business owner or brand manager it can be hard to avoid the siren call of a total rebranding project to kickstart the changes and advancements you want to make in your business in the coming year. The thing to […]

A Guide to Social Media Planning (E-Book)

December 11, 2018

Social Media

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From brainstorming content ideas to cataloging posts and images, sometimes social media planning can feel like a daunting task for any small business owner or entrepreneur. There are a million and one things to get done on any given day and sometimes social media can get pushed to the side in lieu of more immediate […]

Brand Standards Breakdown: Color

November 28, 2018

Branding, Design

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I’m excited to start a new series where we will be taking a deep dive into what really goes into developing a set of useful brand standards that can guide your branded marketing efforts visually, and even verbally, as you work to grow your business and reach your target audience.   If you have been following […]

5 Reasons to Rethink Retainer Services

October 29, 2018

Branding, Design

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As a small business owner, it’s easy to understand how overwhelming it can feel when you’re trying to wear multiple hats. Whether you’re a “solo-preneur” or a small but mighty team, it’s often hard to have an “expert” on staff for each individual need of your organization. In small businesses, the tasks of marketing, branding, […]

In Graphic Design, Keep Your End-Use in Mind

September 19, 2018

Design

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If you were an engineer designing a bridge, or a contractor building a custom home you would likely consider the end use before you started making decisions about materials, finishes, and deadlines. You would consider factors like the who, what, and how for your project before finalizing any plans or decisions, and the same care […]