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6 Tips for Social Media Content Ideation

February 4, 2019

Social Media

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One of my most asked questions when I tell people that I run social media for various businesses is “how do you think of what to post?  I can’t even keep up with my own feed” And honestly, that used to be me. I would sit there snapping last minute images trying to throw up […]

5 Ways to Refresh Your Brand (Without Rebranding)

January 14, 2019

Branding, Design

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The start of a new year has everyone screaming “New Year, New You!” And as a business owner or brand manager it can be hard to avoid the siren call of a total rebranding project to kickstart the changes and advancements you want to make in your business in the coming year. The thing to […]

A Guide to Social Media Planning (E-Book)

December 11, 2018

Social Media

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From brainstorming content ideas to cataloging posts and images, sometimes social media planning can feel like a daunting task for any small business owner or entrepreneur. There are a million and one things to get done on any given day and sometimes social media can get pushed to the side in lieu of more immediate […]

Brand Standards Breakdown: Color

November 28, 2018

Branding, Design

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I’m excited to start a new series where we will be taking a deep dive into what really goes into developing a set of useful brand standards that can guide your branded marketing efforts visually, and even verbally, as you work to grow your business and reach your target audience.   If you have been following […]

5 Reasons to Rethink Retainer Services

October 29, 2018

Branding, Design

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As a small business owner, it’s easy to understand how overwhelming it can feel when you’re trying to wear multiple hats. Whether you’re a “solo-preneur” or a small but mighty team, it’s often hard to have an “expert” on staff for each individual need of your organization. In small businesses, the tasks of marketing, branding, […]

In Graphic Design, Keep Your End-Use in Mind

September 19, 2018

Design

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If you were an engineer designing a bridge, or a contractor building a custom home you would likely consider the end use before you started making decisions about materials, finishes, and deadlines. You would consider factors like the who, what, and how for your project before finalizing any plans or decisions, and the same care […]

Rec’D | Our Latest Brand Project

August 23, 2018

Branding

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When Pete and Marge approached us about their new recreation concept launching in Knoxville, TN later this year, we were excited to learn more about their fun idea for creating an approachable place for people to “get rec’d” and take active steps to reverse some of the effects of the sedentary nature of todays “desk […]

Strategic Development of an Umbrella Brand

August 13, 2018

Branding, Projects, Social Media

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THE CLIENT Ellefson Transportation Group (ETG) is the parent company of several relocation and storage service companies in the Augusta, GA area. Their portfolio of services includes residential and commercial relocations, records management, secure document and e-scrap destruction, and containerized relocation and storage.   THE CHALLENGE Develop a strategy to rebrand their existing portfolio of […]

What Brand Story Are You Sharing?

August 6, 2018

Branding, Design

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By now, you’ve probably noticed that we’re big on story-telling around here – and with good reason! People love stories. They are everywhere (and I don’t just mean on Instagram). It’s easy to pick up on them in the common places, like in books, on your favorite shows, or in the news – but stories […]

The Challenge of More & Better

August 4, 2018

Social Media

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THE CLIENT Crystal Cox – NC Broker/Realtor for Premier Sotheby’s International at Lake Norman   THE CHALLENGE Develop and implement a social media strategy to increase traffic and engagement on social channels with a local and resourceful flair.   THE SOLUTION We developed a strategy to create content that was more engaging and better-suited for […]