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4 Key Elements of Branding (That Aren’t Your Logo)

July 12, 2019

Branding

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How many of you think the most essential element of your brand is your logo? Or your colors? Or your fonts? Would you be mad if I let you in on a little marketing secret? Psst. Those aren’t the most critical elements. YES, those items are foundational in developing a strong and memorable brand, but […]

How to Make Your Content Go Further

June 5, 2019

Branding, Social Media

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For many businesses the idea of constantly churning out content to support social media, blogs, video, and a variety of other marketing channels is daunting. However, if you prioritize creating a few robust, educational marketing pieces about your business and service offerings there are plenty of ways to repurpose that information into a variety of […]

5 Ways to Refresh Your Brand (Without Rebranding)

January 14, 2019

Branding, Design

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The start of a new year has everyone screaming “New Year, New You!” And as a business owner or brand manager it can be hard to avoid the siren call of a total rebranding project to kickstart the changes and advancements you want to make in your business in the coming year. The thing to […]

Brand Standards Breakdown: Color

November 28, 2018

Branding, Design

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I’m excited to start a new series where we will be taking a deep dive into what really goes into developing a set of useful brand standards that can guide your branded marketing efforts visually, and even verbally, as you work to grow your business and reach your target audience.   If you have been following […]

5 Reasons to Rethink Retainer Services

October 29, 2018

Branding, Design

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As a small business owner, it’s easy to understand how overwhelming it can feel when you’re trying to wear multiple hats. Whether you’re a “solo-preneur” or a small but mighty team, it’s often hard to have an “expert” on staff for each individual need of your organization. In small businesses, the tasks of marketing, branding, […]

Rec’D | Our Latest Brand Project

August 23, 2018

Branding

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When Pete and Marge approached us about their new recreation concept launching in Knoxville, TN later this year, we were excited to learn more about their fun idea for creating an approachable place for people to “get rec’d” and take active steps to reverse some of the effects of the sedentary nature of todays “desk […]

Strategic Development of an Umbrella Brand

August 13, 2018

Branding, Projects, Social Media

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THE CLIENT Ellefson Transportation Group (ETG) is the parent company of several relocation and storage service companies in the Augusta, GA area. Their portfolio of services includes residential and commercial relocations, records management, secure document and e-scrap destruction, and containerized relocation and storage.   THE CHALLENGE Develop a strategy to rebrand their existing portfolio of […]

What Brand Story Are You Sharing?

August 6, 2018

Branding, Design

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By now, you’ve probably noticed that we’re big on story-telling around here – and with good reason! People love stories. They are everywhere (and I don’t just mean on Instagram). It’s easy to pick up on them in the common places, like in books, on your favorite shows, or in the news – but stories […]