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Brand Standards Breakdown: Color

November 28, 2018

Branding, Design

The Full Post  »

I’m excited to start a new series where we will be taking a deep dive into what really goes into developing a set of useful brand standards that can guide your branded marketing efforts visually, and even verbally, as you work to grow your business and reach your target audience.   If you have been following […]

5 Reasons to Rethink Retainer Services

October 29, 2018

Branding, Design

The Full Post  »

As a small business owner, it’s easy to understand how overwhelming it can feel when you’re trying to wear multiple hats. Whether you’re a “solo-preneur” or a small but mighty team, it’s often hard to have an “expert” on staff for each individual need of your organization. In small businesses, the tasks of marketing, branding, […]

In Graphic Design, Keep Your End-Use in Mind

September 19, 2018

Design

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If you were an engineer designing a bridge, or a contractor building a custom home you would likely consider the end use before you started making decisions about materials, finishes, and deadlines. You would consider factors like the who, what, and how for your project before finalizing any plans or decisions, and the same care […]

What Brand Story Are You Sharing?

August 6, 2018

Branding, Design

The Full Post  »

By now, you’ve probably noticed that we’re big on story-telling around here – and with good reason! People love stories. They are everywhere (and I don’t just mean on Instagram). It’s easy to pick up on them in the common places, like in books, on your favorite shows, or in the news – but stories […]