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How to Make Your Content Go Further

June 5, 2019

Branding, Social Media

The Full Post  »

For many businesses the idea of constantly churning out content to support social media, blogs, video, and a variety of other marketing channels is daunting. However, if you prioritize creating a few robust, educational marketing pieces about your business and service offerings there are plenty of ways to repurpose that information into a variety of […]

Why I love infographics (and your audience will too!)

April 23, 2019

Design, Social Media

The Full Post  »

We live in a visual world, in case you hadn’t heard. But what does that mean for content writers and marketers who live in a world of storytelling and long-form text? It means that finding ways to visually summarize your information will go a long way in making it more appealing to your audiences, especially […]

6 Tips for Social Media Content Ideation

February 4, 2019

Social Media

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One of my most asked questions when I tell people that I run social media for various businesses is “how do you think of what to post?  I can’t even keep up with my own feed” And honestly, that used to be me. I would sit there snapping last minute images trying to throw up […]

A Guide to Social Media Planning (E-Book)

December 11, 2018

Social Media

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From brainstorming content ideas to cataloging posts and images, sometimes social media planning can feel like a daunting task for any small business owner or entrepreneur. There are a million and one things to get done on any given day and sometimes social media can get pushed to the side in lieu of more immediate […]

Strategic Development of an Umbrella Brand

August 13, 2018

Branding, Projects, Social Media

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THE CLIENT Ellefson Transportation Group (ETG) is the parent company of several relocation and storage service companies in the Augusta, GA area. Their portfolio of services includes residential and commercial relocations, records management, secure document and e-scrap destruction, and containerized relocation and storage.   THE CHALLENGE Develop a strategy to rebrand their existing portfolio of […]

The Challenge of More & Better

August 4, 2018

Social Media

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THE CLIENT Crystal Cox – NC Broker/Realtor for Premier Sotheby’s International at Lake Norman   THE CHALLENGE Develop and implement a social media strategy to increase traffic and engagement on social channels with a local and resourceful flair.   THE SOLUTION We developed a strategy to create content that was more engaging and better-suited for […]